Don’t fall victim to intellectual property theft when you outsource software...

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Outsourcing is a fantastic way to create high-quality software while saving money. However, it comes with risks, including important confidentiality issues that you need...

A/B Testing

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What is A/B testing? To put in broad terms, A/B testing is used in online marketing to see...

Avoid Abuse: Know what to look for in outsourcing development companies

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As long as the outsourcing development industry has been around, there has been agencies, or at least the teams within them, that take...

What to look for in an agency partner

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In today's globalized world, knowing what to look for in an agency partner can be difficult. Whether you're a new startup...

The difference between marketing and sales

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With modern technology, the difference between marketing and sales has become blurrier than ever. It's difficult for companies to know which tools...

How to read and decipher a Statement of Work

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Let's face it, we all live and die by the Statement of Work (SOW). Estimates are the lifeblood of how any firm operates....

Benefits of Cause Marketing: More than a call for attention

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Cause Marketing has many advantages, here is an outline of how to do cause marketing right to help your brand. So what is cause...

The future and direction of advertising: 5 BIG changes in the...

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Advertising has changed significantly since the days of Mad Men. With the changing technological landscape and a more globalized economy, businesses have shifted...

Is digital display marketing necessary?

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For over 2 decades, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. For years, display...