Don’t fall victim to intellectual property theft when you outsource software...
Outsourcing is a fantastic way to create high-quality software while saving money. However, it comes with risks, including important confidentiality issues that you need...
A/B Testing
What is A/B testing?
To put in broad terms, A/B testing is used in online marketing to see...
Avoid Abuse: Know what to look for in outsourcing development companies
As long as the outsourcing development industry has been around, there has been agencies, or at least the teams within them, that take...
What to look for in an agency partner
In today's globalized world, knowing what to look for in an agency partner can be difficult. Whether you're a new startup...
The difference between marketing and sales
With modern technology, the difference between marketing and sales has become blurrier than ever. It's difficult for companies to know which tools...
How to read and decipher a Statement of Work
Let's face it, we all live and die by the Statement of Work (SOW). Estimates are the lifeblood of how any firm operates....
Benefits of Cause Marketing: More than a call for attention
Cause Marketing has many advantages, here is an outline of how to do cause marketing right to help your brand. So what is cause...
The future and direction of advertising: 5 BIG changes in the...
Advertising has changed significantly since the days of Mad Men. With the changing technological landscape and a more globalized economy, businesses have shifted...
Is digital display marketing necessary?
For over 2 decades, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. For years, display...
