NEW MARKETING BLOGS

A/B Testing

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What is A/B testing? To put in broad terms, A/B testing is used in online marketing to see...

Benefits of Cause Marketing: More than a call for attention

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Cause Marketing has many advantages, here is an outline of how to do cause marketing right to help your brand. So what is cause...

How to read and decipher a Statement of Work

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Let's face it, we all live and die by the Statement of Work (SOW). Estimates are the lifeblood of how any firm operates....

Is digital display marketing necessary?

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For over 2 decades, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. For years, display...

Scope Creep: What it is and how to avoid it when outsourcing

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There are many benefits of outsourcing software development services, but scope creep can strike unsuspecting companies and turn a simple project into...