Artificial Intelligence is here, and you can use it to help you get leads and ultimately grow your bottom line! At Venuiti we are constantly surveying the field for the latest technologies which can help our clients, and in AI we have found a sure winner.
We have been around the block more times than we can count and know how to do digital display marketing right. We can read the signs of a good or bad implementation a mile away and will be honest in our feedback. We aren’t here to boost your ego and tell you what you’re doing is the best, we are here to improve your marketing and increase your bottom line.
The first thing we need to do is define exactly what AI is and what it isn’t.
AI is:
- a sophisticated technology which learns from its experiences and constantly updates itself
- a tool which can be used to greatly improve productivity and efficiency
- a technology which is predicted to radically change how we live
AI is not:
- the solution to all problems. There are some things which will need to be handled with other tools
- a power-hungry robot that is here to take over everything
- a replacement for real humans
Marketing and lead generation might not be the first thing that comes to mind when you think of AI, but that will soon change. We predict that in the upcoming years more and more businesses will utilize AI in their marketing workflow. There are just too many benefits to ignore. AI can help in all stages of the marketing process, from deciding which prospects to target, to when these prospects are passed on to sales as a lead.
AI can go through lists of contacts and come up with the best people to contact. The response rates of contact lists generated by AI engines can vastly outperform traditional measures
Data will be collected as the customer interacts with the site. This will help the AI make personalized decisions to customers but will also aid its knowledge base to make better decisions going forward.
AI can distinguish between poor and good quality leads and direct the good leads to sales representatives. This will help find the diamond in the rough to make sales representatives more successful.
The look, feel and messaging of a brand can be auto-generated by AI to appeal to individual customers, based on the data that AI has collected. Users can be profiled to an extent much deeper than is possible with commonly used methods.
AI chatbots can speak to customers and provide help where needed. Unlike ‘robotic’ chatbots, AI chatbots mimic human behaviour and give the impression of being real people, all the while collecting information about the customer.
AI can supplement some human jobs, without vacation time or compensation.Not only is it always at peak performance, but it actually gets better as it gets used!
This is just the basics of what AI can do for your company. We would be happy to discuss the details over a phone call. It’s time to reinvent your marketing process with AI!
With any business relationship, your outsourcing company is your partner – not your enemy, and it helps to work with, not against each other. Based on our experiences at Venuiti, maintaining a well-communicated project ensures a healthy business relationship. Make sure you apply these tips in your next project and you’ll ensure a smooth and successful outcome.
