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Jordan S.

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A job hunter’s guide to finding the right positions in Advertising...

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The creativity and opportunities of the Advertising and Marketing industries appeal to many - anyone who’s seen “Mad Men” has seen the...

Outsourcing Your Project Right the First Time: How to Reap the...

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When you're outsourcing software development, you need to be confident the company you choose will get your project done right. Easier said...

A/B Testing

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What is A/B testing? To put in broad terms, A/B testing is used in online marketing to see...

How to read and decipher a Statement of Work

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Let's face it, we all live and die by the Statement of Work (SOW). Estimates are the lifeblood of how any firm operates....